Our Ultimate Guide to Actually Understanding SEO – Part 3:

Why You Really Need To Bother With SEO.

So, you’ve read Part 1 and Part 2 of our guide to explaining the ins and outs of SEO, and you have a vague idea of how it all works. 

Now you know the HOW, let’s talk about the WHY.

The benefits are seemingly endless, but we’ve narrowed it down to our top 8 reasons you really should bother with SEO. 

The 8 Top Benefits of SEO

1. Establishes Brand Awareness

2. Captures Leads

3. Builds Credibility

4. Improves Mobile Optimisation

5. Speeds Up Your Site

6. Boosts Your Conversion Rate

7. Works as a Long-Term Marketing Strategy

8. Encourages Locals to Visit Your Physical Location

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”

Duane Forrester

Why Pick SEO as a Marketing Strategy?

Hopefully by now you’ll agree that even if it sounds complicated, it’s really not, and SEO should form an integral part of your long term and overall marketing strategy. 

SEO works to establish solid foundations for a great looking website that delivers a user-friendly experience, with a clean and simple layout that search engines love, and an online presence that shows your brand is credible and trustworthy.

Finally – and most importantly for your business – if you’re not on Page 1 of search engine results, you could be missing out on up to half of your potential customers. A recent study confirmed that the first 3 search ranking positions attract about 40% of click-throughs, while around 30% of the remainder of results on Page 1 and 2 not getting any clicks at all.

Search Engine Optimisation is an investment that doesn’t run out, and one that you can continuously build on. It’s also an organic form of marketing, which means it’s FREE (you just need a specialist to help you out). 

If you’re interested in an SEO audit and some guidance, get in touch and we’ll be happy to assist.

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